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Better signs save lives.
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The yellow sign was used on the highways near
the border between the United States and Mexico. The intention
was to warn motorists about families fleeing across the border.
The horrible consequence, however, was that these same immigrant families
saw this sign as showing that crossing the highway at that point was
permissible. The results were deadly. Now, the signs all add "Prohibido"
to the bottom.
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Each year thousands of people die or are injured in safety-related accidents.
Many of these accidents could have been prevented with better signs and
labels. Warnings are the last line of defense in the workplace and Electromark’s
mission is to make signs and labels as effective as possible. Electromark
is dedicated to preventing accidents and saving lives.
Few pieces of equipment would get installed in today's factories without
elaborate testing; signs and label designs need to face similar scrutiny.
Electromark is invested in asking rigorous questions. Why is this sign is
better than another? Is this icon clearer or more powerful? Which fonts
are more legible? Will this particular phrase help reduce the cost of a
law suit in the case of an accident?
No one in the industry has subjected more than a handful of sign or tag
designs to actual performance testing. Recognizing this deficit, Electromark
has spearheaded the largest effort ever in the industry to study warning
effectiveness. This research has led to the first significant change in
sign design standards since 1914. Now, more information is placed on signs,
symbols are more and more prevalent, and importantly, the consequences of
not avoiding the hazard are included in design standards.
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